TikTok has introduced a significant upgrade to its Search Ads campaigns, allowing brands to better target users with keyword-specific advertising. Previously, advertisers could only activate a “Search Ads Toggle,” which enabled ads to appear in relevant searches but lacked the ability to target specific keywords.
With the new update, TikTok’s Search Ads are now available for both Traffic and Web Conversion objectives. Advertisers can select relevant keywords during the setup process, providing more control over how and where their ads appear.
This update enhances TikTok's growing role as a product discovery platform. The company notes that brands using both Search Ads and In-Feed Ads experience a 20% boost in conversions.
TikTok’s search functionality is growing, with 57% of users utilizing the feature and 23% searching within 30 seconds of app usage. This makes the updated Search Ads campaign a valuable addition for businesses aiming to optimize their reach and engagement on the platform.
For more information, visit TikTok’s official page on the updated Search Ads Campaigns.
